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Noor A. Altaweel
Amir A. Abdulmuhsin


The current study seeks to explore the most important factors affecting the adoption of the smart campus at the University of Mosul, by relying on the Unified Theory of Acceptance and Use of Technology (UTAUT) as a conceptual model for the study. A questionnaire was adapted in order to conduct a survey of the opinions of a sample of teachers at the University of Mosul, based on the five-point Likert scale, where a (373) form was collected. This study is also based on the use of the cross-sectional study in examining the field under study. Where the data collection process began in December (2022). Two programs were used for statistical analysis in this study: (SmartPLS) and (SPSS). The results of the current study indicate that there is a positive and significant effect of expected performance, expected effort, social influence and facilitating factors on the behavioral intention to adopt the smart campus at the University of Mosul.


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Altaweel, N. A., & Abdulmuhsin, A. A. (2023). Exploring the factors affecting the adoption of the smart campus: an analytical study of the opinions of a sample of teaching staff at University of Mosul. Tikrit Journal of Administrative and Economic Sciences, 19(63, 2), 308–321.


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