Anees A. A. the Role of Some Critical Success Factors for Knowledge Management in Reinforcement the Dimensions of Building Customer Equity in Organization Field Study in Some Branches of Alrafidain and Middle East Banks

Abstract

bjective: The most important goals that the study tried to realize is the role of some Critical
Success Factors for Knowledge Management in Reinforcement the dimensions of building
Customer Equity in the two researched organizations as well as marking a comparison to the
results of the field, between them. The purpose behind that is to recognize the possibilities of each
organization, particularly the two dimensions of the study and its capacity to affront the recent and
future competition occurring in the market of the bank services. Been developed hypotheses to
achieve its objectives were tested by using the tests X & H research found a number of
conclusions, most notably.
1 - There is a significant equivalence between some of the critical success factors for knowledge
management in reinforcement the dimensions of building Customer Equity.
2. There is significant effect of some the critical success factors for knowledge management in
reinforcement the dimensions of building Customer Equity, particularly in the Al-Rafidain Bank